把MVP开发服务做到月入约1.5万美元
Growing an MVP-building service to ~$15k/mo
UniqueSide · MVP定制开发 · 1年左右 · 月入$1.5万
- ⚡靠用户主动提问挖掘真实需求，零成本验证MVP服务方向
- 🎯从3000美元逐步涨价到8000美元，老客户长期续约支撑营收
- 🚀公开分享打造个人品牌，多渠道分散获客风险
- 💡避免过度工程化，先上线基础版本再迭代优化
有开发经验的独立开发者可切入MVP定制赛道，靠公开分享获客，核心难点是控制项目范围和服务标准化。
项目背景
Project Background
当Manoj Ahirwar做侧项目的时候，不断有人问他应该怎么把自己的想法变成MVP。于是Manoj辞掉工作收入规模，开始把这项服务作为主业提供，同时也在开发自己的MVP产品。现在UniqueSide每月收入在1万到2万美元之间。以下是Manoj分享的创业历程。
While Manoj Ahirwar built side projects, people kept asking him how they should turn their ideas into MVPs. So Manoj quit his job and started offering it as a service — while building his own MVPs at the same time. Now, UniqueSide is bringing in between $10k and $20k per month. Here's Manoj on how he did it.
谁适合切入这个赛道
- ✓有全栈开发经验的独立开发者
- ✓愿意做公开内容输出的创业者
Not for
- ✗无开发经验想做纯中介的人
- ✗不愿公开分享个人动态的人
全力投入
Going all in
我2015年推出了自己的第一个移动应用，当时我想全职做这件事，但2017年刚毕业的我没办法直接all in，所以我先开始了职场生涯，在业余时间做侧项目。那段时间很多人问我怎么把想法变成可以上全职节点线获客赚钱的完整产品，我会给他们提供指导，UniqueSide这个专注于MVP开发的软件服务公司的想法就这么诞生了。这个想法在我脑海里酝酿了很久，2023年我决定不再等，直接辞掉工作全职做独立开发。现在UniqueSide占据我大部分精力，每月收入1-2万美元，同时我也在运营自己的SaaS产品UseArticle.com，目前月收入约300美元。
I launched my first mobile app in 2015. I wanted to do it full-time, but as a fresh graduate in 2017, I could not go all in. So, I began my professional career and launched side products in my free time. During that time, many people asked me how to turn their ideas into products. They didn't know how to build a complete product they could launch to acquire customers and generate revenue. So, I guided them, suggesting their next steps after coming up with the idea. That's where the idea for UniqueSide — an MVP-focused software development company — came from. It brewed in my mind for a long time. Then, in 2023, I decided it was now or never. So I said F**K it and went for it. I left my job to pursue indie hacking full time. UniqueSide gets most of my attention and it brings in $10-$20k per month. But I am also working on my SaaS, UseArticle.com, which I launched last year. It's currently at about $300 MRR.
创业里程碑
2015年 · 推出首个移动应用，萌生全职做产品的想法
2017年 · 毕业进入职场，业余时间持续开发侧项目
2023年 · 辞职全职做独立开发，正式推出UniqueSide MVP开发服务
当前 · 月收入稳定在1-2万美元，自有SaaS产品达300 MRR
最适合MVP的技术栈
The best tech stack for MVPs
我现在的技术栈包括NextJS、PostgresMVP技术栈、Supabase和TypeScript，特定项目会用Python。我选NextJS和Supabase是因为它们能整合所有能力：NextJS可以同时覆盖前端和后端，Supabase一站式提供数据库和用户认证，我认为这是产品初始阶段最好的技术栈。不过当产品流量和资源需求增长之后，可以换成VPS部署等更具扩展性的方案来降低运营成本。
My current tech stack includes NextJS, Postgres, Supabase, and TypeScript. I also use Python for specific projects. I chose NextJS and Supabase because they consolidate everything. NextJS allows me to combine frontend and backend. Supabase provides my database and user authentication in one place. I believe this is the best tech stack for a product's initial phase. However, as a product's traffic and resource needs grow, it's a good idea to cut operational costs by looking for more scalable solutions, such as deployment on VPS and moving to other services.
技术选型思路
成长过程中必须涨价
Your price must increase as you grow
UniqueSide主要向创始人收取MVP开发费用，报价根据MVP的范围而定，目前平均约8000美元。最开始的几个项目我只客单价涨幅收3000美元，随着我们能力成长，报价也在上涨，这一点非常重要：业务增长必然要求价格上涨。大部分客户在MVP上线之后会继续和我们长期合作，这部分收入支撑了整体营收的持续增长。
UniqueSide primarily charges founders to build an MVP. Our charges depend on the MVP's scope, but it's usually around $8k right now. I only charged $3k for our first couple of projects, but as we've grown, so has our pricing. And that's important: Growth necessitates price increases. From there, most customers continue working with UniqueSide long-term after we launch their MVPs, which sustain and grow revenue.
定价策略
多元化获客渠道
Diversifying growth channels
在做UniqueSide之前我推出过多个应用和SaaS产品，大部分都失败了。我之前以为只要做出完美的产品用户就会来，所以我闭门开发完全不做营销，完全错了。现在我做初始产品的时候从第一天就开始做营销，只聚焦少数几个功能，后续再根据用户反馈加功能。UniqueSide的第一批客户来自Twitter，这至今还公开获客是我们的主要渠道，我公开分享自己做的所有事、我的起伏、收入增长和产品关停的故事，让大家知道我在做什么。运营得当的个人品牌对短期和长期增长都有巨大帮助。但只依赖一个获客渠道是不够的，现在Twitter的算法很不可靠，所以我已经把获客来源多元化，覆盖了LinkedIn、Reddit，以及通过博客和免费工具带来的自然流量。添加相关的免费工具是我最喜欢的方式之一，非常推荐，肯定能提升自然流量。
Before UniqueSide, I launched multiple apps and SaaS. Most failed. I thought users would come if I built a perfect product, so I built them in private and did no marketing. I was completely wrong. Now, when I build an initial product, I market from the very beginning and focus on a handful of features. I only add more features later, based on user feedback. UniqueSide's initial customers came from Twitter. And that's still our main channel. I share everything I do and build products in public. I share my ups and downs, revenue growth, and product shutdown stories. This lets people know what I am working on. Done right, a personal brand is a huge help with both short-term and long-term growth. But relying on just one customer channel is not enough. And the Twitter Algorithm is now unreliable. It seems random most of the time. So, I've diversified my sources a bit, including LinkedIn, Reddit, and organic traffic via blogs and free tools. Adding relevant free tools is one of my favorites. I recommend it. This will definitely increase your organic traffic.
增长渠道组合
避免过度工程化
Avoid over-engineering
我的建议是：打造个人品牌，在Twitter、LinkedIn、Reddit上分享你的旅程，让大家认识你。不要对初始产品做过度工程化，很多从互联网公司出来做独立开发的人会沿用之前的工作习惯，这是错开发原则的。做扎实的技术产品没问题，但你很容易在不知不觉中过度工程化。先上线基础版本，获得用户和收入，之后再逐步添加功能做优化。
Here's my advice: Build your personal brand. Share your journey on Twitter, LinkedIn, and Reddit. People should know who you are. Avoid over-engineering the initial product. Many people become indie hackers after working in the professional software industry and follow the same pattern for their side projects. That's wrong. Building a solid tech product is good, but it can become over-engineered without you realizing it. Launch a base version. Get users and revenue. Then, add features and improvements as you go.
核心创业心态
未来规划
What's next?
我的目标是做出一个月入至少1万美元的SaaS长期目标产品。UniqueSide已经达到了这个收入水平，但它还是服务型业务，需要我投入大量时间。我希望把它做得更体系化，这样我就不用参与每个项目的所有阶段了。我在Twitter和LinkedIn上分享我的动态，想了解更多UniqueSide的信息可以访问UniqueSide.io
My goal is to have one SaaS that makes at least $10K in MRR. UniqueSide has already reached that goal, but UniqueSide is still a service-based business and requires a lot of my time. I'd like to grow it more so I don't have to be involved all the time in every stage. I share my journey and activities on Twitter. I also share updates on LinkedIn. And to learn more about UniqueSide, visit UniqueSide.io
产品化方向
用户评论与创作者回复
已过滤 spam、低价值附和与重复内容 · 原始 63 条 · 展示 11 条 · 创作者回复 0 条
Great read. The "avoid over-engineering" part hits home. I spent months building "perfect" products that went nowhere. Then I shipped one MVP in a month for a specific niche — got 30k users in 30 days. Biggest lesson: speed + focus beats perfection.
这篇内容太棒了，避免过度工程化的点我深有共鸣。我之前花了几个月做完美产品最后无人问津，后来针对特定 niche 一个月就上线了MVP，30天拿到3万用户，最大的教训就是速度+专注远胜完美。
笔记：用自身真实经历验证了「快速交付比完美重要」的核心方法论，给其他开发者提供了可参考的试错经验。
great example of demand-first entrepreneurship. people asked for help → service validated → product later. also love the emphasis on marketing early and avoiding over-engineering — that lesson alone saves founders months.
这是需求优先创业的绝佳案例：用户主动求助→服务验证需求→后续做标准化产品，提前做营销和避免过度工程的建议能帮创业者省下好几个月的试错时间。
笔记：提炼出「需求优先」的核心创业路径，给想做服务转产品的创业者提供了清晰的参考框架。
Growing an MVP-building service to ~$15k/month involves focusing on niche clarity, irresistible offers, and consistent lead generation. Start by targeting startups and founders who urgently need validation. Showcase fast delivery, transparent pricing, and past results to build trust.
把MVP开发服务做到月入1.5万刀，核心要聚焦清晰的细分定位、有吸引力的服务套餐和稳定的获客能力，瞄准急需验证想法的初创团队，用快速交付、透明定价和过往案例建立信任。
笔记：补充了MVP服务落地的实操细节，给新手创业者提供了可直接复用的获客思路。
This is a great case study on the MVP building service model. Curious how you balance project scope creep with the fixed-price model - that's always the hardest part of service businesses.
这是MVP服务模式非常棒的案例，很好奇你是怎么在固定报价模式下控制项目范围蔓延的，这一直是服务类业务最难的痛点。
笔记：点出了MVP外包服务最核心的痛点问题，是所有想切入这个赛道的创业者都需要提前解决的问题。
The demand-signal origin here is textbook: people kept asking Manoj how to build MVPs → he turned the advice into a paid service. That's the most reliable way to discover a service business — you're not guessing at demand, you're responding to it.
这个需求发现路径堪称教科书级：大家一直问Manoj怎么做MVP→他把答疑变成付费服务，这是发现服务类创业机会最可靠的方式，你不需要猜需求，直接响应已经存在的真实需求就行。
笔记：拆解了创始人挖掘创业机会的底层逻辑，给普通人找创业方向提供了极低门槛的思路。
The dual-track structure (UniqueSide service + UseArticle SaaS) is the right model for this stage. Service revenue ($10-20K/mo) provides the financial stability and runway to build the product without external funding pressure.
「MVP服务+自有SaaS产品」的双轨模式非常适合这个阶段，服务带来的稳定现金流可以支撑你开发自己的产品，完全不需要外部融资，没有资金压力。
笔记：总结出独立开发者最友好的创业路径，用服务养产品，大幅降低创业失败风险。
Reddit has actually been my best organic channel recently. But the key is targeting the right posts - low-comment threads (under 5 comments) where OP is still actively checking. Much less competition than jumping into hot posts.
Reddit最近是我效果最好的自然流量渠道，核心技巧是瞄准评论数少于5的新帖，楼主还在活跃查看，比挤热门帖的竞争小太多了。
笔记：分享了Reddit获客的实操技巧，对国内创业者做海外流量非常有参考价值。
Coming from a corporate background, unlearning the need for 'perfect code' was the hardest part of my solopreneur journey. Shipping fast > Shipping perfect code.
我之前在大厂工作，摆脱「写出完美代码」的思维定式是我做独立开发最难的部分，快速上线永远比写出完美代码更重要。
笔记：点出了大厂背景开发者转型独立开发者最大的思维障碍，非常有代表性。
Curious about the pricing jump: when you moved from $3k to $8k, was it driven more by demand or by clearer positioning?
很好奇你把客单价从3000美元涨到8000美元，更多是需求驱动还是更清晰的品牌定位驱动的？
笔记：追问了涨价背后的核心驱动因素，对所有做服务类业务的创业者都有参考意义。
The transition from 'building specifically for clients' (Service) to 'building once for everyone' (SaaS) is the ultimate leverage. That's the path most solo devs should take to escape time-for-money trap.
从「为客户定制开发的服务模式」过渡到「做一次卖给所有人的SaaS模式」是终极杠杆，这是绝大多数独立开发者摆脱卖时间陷阱的最优路径。
笔记：点明了服务类业务的长期升级方向，给创业者指明了后续的发展路径。
At ~$15k/mo, where do you see the biggest leverage coming from next — standardization, automation, or narrowing the ICP even further?
做到月入1.5万美元之后，你觉得接下来最大的杠杆点来自哪里：流程标准化、自动化工具，还是进一步缩小目标客户群体？
笔记：探讨了MVP服务规模化的核心方向，给已经做到一定规模的创业者提供了新的思考维度。
Localization Notes
- 国内可替代Twitter用掘金、知乎、小红书输出技术内容打造个人品牌，精准触达有MVP开发需求的创业者群体
- 用国内云服务替代Supabase降低合规和运营成本，避免海外工具访问不稳定带来的交付风险
- 明确定价和交付边界，签署书面需求确认书，明确超出范围的功能单独收费，避免项目范围蔓延吞噬利润
- 产品化MVP开发服务，提炼标准化组件和模板，大幅提升单人交付人效，摆脱纯卖时间的陷阱
- 针对国内下沉创业者群体推出轻量化MVP套餐，降低获客门槛，快速积累早期客户案例
- 开发免费小工具+SEO引流，补充公域平台算法波动带来的流量不稳定问题，获取长期自然流量